Hello and welcome back! If yesterday’s post was about CRAP in the here and now, today we’ll expand on this and see how the designers of today are borrowing from the art styles of the past. Today’s current-day example also features the star of many of yesterday’s posters, Mr. Jake Gyllenhall!!! What a crazy coincidence!! It actually is, though. You’d figure I really like Jake Gyllenhall or something, huh? Well, I think he’s fine, but I’m pretty sure I like him no more or less than the average person. However, it just so happens that he’s been in a lot of movies with interesting posters! So props to him for that.
This poster is for the 2014 film Nightcrawler, and I find that stylistically its recalls the work of one of ye olde pop art masters of the past. Any guesses?
*Here is some room for you to guess*
WELL, if you guessed Roy Lichtenstein, you’re correct!! In my humble opinion, the Nightcrawler poster definitely takes some cues from Mr. Lichtensteins’s bright, bold work. Let’s look at an example!
Lichtenstein was known for newspaper comic style images such as the one above, and was also notable for the fact that his style embraced commercial design. Obviously, there are some big differences: The Nightcrawler poster is more of a photo than an illustration, and thus lacks the thick black comic-book outlines of Lichtenstein’s work. However, it features similarly bold colours and focuses prominently on the human face. As well, we can really draw a parallel between the poster’s and Lichtenstein’s use of pointillism. Lichtenstein rarely left any blank space in his work, and here too images and colours fill the entire poster. I also find the similarities between these pieces interesting because Lichtenstein did “commercial-style” work, and with this example his style is serving as inspiration in a piece of design that IS being used for commercial purposes.
20 or 30 years from now, it’ll be interested to see what styles and techniques from THIS period are still being used or interpreted!